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Take It Further

Completion requirements

Upon completing the lesson video, reflect on the following questions, either individually or as part of a group discussion:

  • What are the steps involved in crafting a social media strategy for a church?
  • How can understanding your audience shape the content and approach of your social media?
  • Discuss the importance and benefits of pre-scheduling social media posts.
  • How can a church ensure its social media content reflects its mission and values?

One of the best parts of social media is you can actually pre-post things.

Rev. Tanya Nace

Key Takeaways

  • A social media strategy starts with identifying the audience and tailoring content to their needs.
  • Pre-scheduling helps in maintaining a consistent and timely social media presence.
  • Every post should align with the church's mission, offering a balance of inspiration, information, and engagement.

Key Terms

  • Audience Identification
  • Content Tailoring
  • Pre-scheduling
  • Mission Alignment
  • Strategic Planning