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Take It Further

Completion requirements

Upon completing the lesson video, reflect on the following questions, either individually or as part of a group discussion:

  • Why is it important not to put all your eggs in one social media basket?
  • How can a church prepare for unexpected changes or issues with their primary social media platform?
  • What steps can be taken to ensure continuity in social media management within the church?
  • Discuss the importance of having policies for managing different aspects of church social media.

These are private platforms. They could go away. They could kick you out.

Rev. Tanya Nace

Key Takeaways

  • Reliance on a single social media platform is risky; diversification ensures continuous communication.
  • Preparation for platform changes includes having multiple administrators and backup communication methods.
  • Succession planning and clear policies are essential for consistent and effective social media management.

Key Terms

  • Platform Diversification
  • Social Media Continuity
  • Administrative Roles
  • Succession Planning
  • Communication Backup