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Four Keys of Being Successful

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Within his video overview, Dr. Buckingham introduced four keys to being successful. Undoubtedly, there are cultural dimensions to these four. If you are taking this micro-course, there is a good chance you are in a culture to which they strongly apply. However, you may find they can yield surprising benefits in other cultures as well.


Be On Time

At first glance, punctuality may seem like a simplistic trait, not necessarily correlated with success. However, it speaks volumes. Being on time signifies respect – for other people's time, commitments, and trust. It sets a precedent for reliability and accountability.

Successful leaders, from Presidents to CEOs, have recognized the significance of punctuality. For instance, American President George W. Bush considered tardiness as rudeness, equating lateness with wasting other people’s invaluable time. Being consistently punctual builds an aura of dependability around a person, making them a credible figure in any setting.

Do What You Say You're Going to Do

Trust is a cornerstone of any relationship, be it professional or personal. When people know that they can rely on your word, it instills a deep sense of trust and respect. As the speaker put it, “Dependability is one of the greatest abilities.” This key is not just about trust but also about integrity. It is about aligning actions with words.

Dependability is one of the greatest abilities.”

- Laurel Buckingham


In professional settings, when leaders or team members consistently act on their commitments, it creates an environment of trust. It fosters collaboration and a unified vision. On a personal level, it strengthens bonds and ensures long-term relationships.

Finish What You Start

Initiative is commendable, but persistence and perseverance are what translate ideas into reality. Starting projects or tasks with enthusiasm but abandoning them midway not only dilutes the initial effort. It also diminishes your reputation as a reliable individual.

To truly succeed, one must see tasks through to completion. This trait assures others of your commitment and seriousness. In the journey of finishing what one starts, there is immense learning and growth. It can set you apart as someone who isn’t easily swayed by fleeting enthusiasm but is deeply dedicated and focused.

Say “Please” and “Thank You” – Express Appreciation

In a world inundated with technology and impersonal interactions, genuine appreciation stands out. Saying “please” and “thank you” might seem like mundane courtesies, but they are powerful indicators of one’s character. These expressions acknowledge the value and effort of others, fostering goodwill and positive relations.

However, beyond these phrases lies the deeper principle of expressing gratitude and appreciation. People gravitate towards those who acknowledge and appreciate their efforts. The janitor in Dr. Buckingham’s church was a testament to this. Despite not holding a “great position,” he was loved and trusted because he recognized the good in everyone and always expressed his appreciation.


While the path to success is often perceived as complicated and multifaceted, these four keys suggest that some of the most influential factors are rooted in simple, everyday actions. Being punctual, keeping one’s word, seeing tasks through to completion, and expressing appreciation are foundational elements that cultivate trust, respect, and credibility.

However, the real challenge lies in consistently embodying these principles. In their simplicity, they demand responsibility, integrity, and genuine respect for others. By adhering to these tenets, individuals not only pave their way to success but also enrich their relationships and build lasting legacies based on trust and mutual respect.