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Strategic Planning Concepts
Completion requirements
Strategic planning is a systematic process for visualizing a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In an organizational context, strategic planning provides a roadmap for moving from where they are to a future state of higher effectiveness and efficiency.
Andrea describes strategic planning as a dynamic journey, not merely a set of static goals. It's about understanding where you are, determining where you want to be, and planning how to get there. This process involves several key components:
- Goal Setting: Identifying clear, long-term objectives.
- Analysis of Current State: Understanding where the organization currently stands regarding strengths, weaknesses, opportunities, and threats.
- Strategy Formulation: Developing a high-level strategy to reach the set goals, considering the organization's internal capabilities and external environment.
- Implementation Planning: Outlining how strategies will be put into action.
- Monitoring and Evaluation: Continuously tracking progress and making necessary adjustments.
Strategic planning requires thoughtful deliberation and input from various stakeholders. It's not just about reaching goals but also about the journey and learning that takes place along the way.