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The Hooks
Completion requirements
Whether someone goes beyond a mere glimpse at your course will largely depend on two things: the title of your course and the image on the “course tile.” The image could be a picture of you, perhaps a still frame from your video trailer (see below), or it could be something else that’s relevant to your material. Faces often sell.
If they click on your course, you will get a chance to show them a “trailer” and give them your course description. These are the “hooks” that may make all the difference.
Title
The title of your course is like the gate. You want it to describe your course accurately, but you also want it to hook someone into watching the trailer. Whether someone watches your course may start or end here. Shorter is better than longer.
| ORIGINAL | BETTER |
|---|---|
| The Strange and Wonderful Predictions of Doctor John Faustus: Showing How He Sold Himself to the Devil for a Certain Number of Years, and How Mephostophiles by His Help Served Him Faithfully. | Don’t Sell Your Soul |
| A Detailed Chronicle of the Evolution and Milestones of the Christian Church Through the Ages: From Its Inception to Modern Times | A Brief Guide to Church History |
| Mastering the Art of Welcoming: Elevating Your Church's Hospitality to Provide an Unforgettable Experience for Visitors and Members Alike | A Guide to Exceptional Church Hospitality |
| Foundational Doctrines of the Christian Faith: A Comprehensive Overview for New Believers and Seasoned Practitioners | Basic Christian Beliefs |
| Engaging Your Community: Strategies for Outreach and Networking to Build Meaningful Relationships Outside the Church | Community Outreach & Networking |
| The Art of Integrating Newcomers into the Life and Fellowship of Your Christian Community: Best Practices and Strategies | Connecting New People into Christian Community |
| Navigating Through Storms: Effective Crisis Management Techniques for Churches and Faith-Based Organizations | Crisis Management |
| The Intersection of Faith and Work: How to Be a Disciple of Christ in Your Workplace | Discipling at Work |
Trailer
Each course begins with a trailer. These trailers serve several purposes. The trailer helps potential participants know if they would be interested in enrolling in the course. From your point of view, they are your chance to pique a potential user’s interest. You may have great content, but no one will see it if you don’t catch their attention, whether by your title, trailer, or a referral. Picture yourself trying to decide if you are going to watch something on Netflix. Your trailer is, well, the trailer.
- DON’T: A 20-minute overview, a 10-minute overview, a 5-minute overview, a 3-minute overview.
- DO: 1-2 minutes
- DON’T: “Buehler, Buehler”
- DO: Be interesting!