Assignment
Capstone Assessment
Completion requirements
Make a submission
This assessment is designed to demonstrate your understanding and provide a practical application of the course material.
In this activity, you will create a social media strategy proposal for a hypothetical or real church or ministry. This strategy should reflect the key lessons learned throughout the course.
Tasks
- Audience Analysis: Identify the target audience for the church or ministry. Describe their characteristics and social media usage patterns.
- Platform Selection: Choose two social media platforms that best fit the identified audience. Justify your choices based on the audience analysis.
- Content Plan: Develop a content calendar for one week, including types of posts (e.g., inspirational, informational, community-focused) and their intended impact.
- Engagement Strategy: Outline strategies for engaging with the audience, including how to encourage conversation and foster community.
- Risk Management: Propose solutions for potential challenges such as handling inappropriate comments or platform changes.
Submission
Submit a written document (Word or PDF) or a presentation (PPTX or PDF) that includes all the above elements, demonstrating a holistic understanding of developing a social media strategy. Feel free to use the strategy template as a starting point.