Practice: Organizational Profile

In this exercise, we will create a basic yet comprehensive profile of a hypothetical organization that will serve as the foundation for subsequent strategic planning exercises.

Instructions

Step 1: Choose an Organization Type (10 minutes)

• Begin by selecting the type of organization you wish to focus on. It can be a business (e.g., a technology startup, a retail store), a non-profit organization, a governmental agency, or any other entity.
• Briefly note down the organization's sector, size, and general nature.

Step 2: Define the Organization's Background (20 minutes)

• Describe the hypothetical organization's history. Consider when and why it was founded, its growth trajectory, and any significant milestones.
• Keep this section concise but informative, laying a foundation that explains the organization's current position.

Step 3: Articulate the Mission and Core Values (20 minutes)

• Develop a clear mission statement for your organization. This statement should capture the organization's purpose and its primary objectives.
• Define three to five core values representing the organization's ethical and operational principles.

Step 4: Outline the Current Market Position (20 minutes)

• Describe the organization's current position in the market. This might include its target audience, main products or services, primary competitors, and recent market trends impacting the organization.
• Highlight any specific challenges or opportunities the organization is currently facing.

Step 5: Document Your Profile (10 minutes)

• Compile the information from the previous steps into a cohesive organizational profile. This document should be one page at maximum.
• Ensure the profile is clear and concise, which will be used in subsequent course activities.

Step 6: Reflection (10 minutes)

• Reflect on the process of creating this profile. Consider the following questions:
• What challenges did you face in defining the mission and values?
• How did you decide on the organization's market position?
• How might this profile serve as a foundation for strategic planning?

View an example

Submission Guidelines

• Prepare your organizational profile as a Word document or a PDF.
• Submit your document using the option below.